Coda Payments, a gaming and entertainment-focused fintech firm, has acquired mobile esports platform Baash from developer Capsl Entertainment in a bid to expand its suite of solutions.
Financial details of the deal were not disclosed.
A player playing PUBG Mobile / Photo credit: Sparktour/Wikimedia Commons
Baash, which was developed by experts from gaming firms Zynga, 6Waves, and Animoca, allows its users to hold their own esports tournaments and participate in competitions. Capsl Entertainment founder Paddy Markham said the latest acquisition would allow the platform to reach a more global audience.
As part of the deal, Singapore-based Coda said it plans to integrate Baash into its own suite of products to bolster Codashop, its digital gaming content marketplace, and Codashop Global Series (CGS), its own esports platform. The startup said CGS currently operates in 17 global markets, welcoming more than 100,000 participants in the past 12 months.
However, more details of this integration will be announced later, Coda said in a statement.
“This acquisition is an expression of our commitment to offer the best value, experience, and entertainment to our customers, every day, without fail,” said Philippe Limes, CEO of Coda Payments.
Founded in 2011, Coda helps digital content providers monetize their products and services. Games and platforms that include support for Coda Payments include PUBG Mobile, Call of Duty: Mobile, Mobile Legends: Bang Bang, Bigo Live, and Viu.
Editing by Collin Furtado and Arpit Nayak
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