Gojek said it is currently leading in Indonesia’s food delivery market with a 70% share, citing internal numbers. It did not divulge further details.
In addition, it commissioned a Nielsen survey showing that its food delivery business, GoFood, is perceived by consumers to be ahead of other players in the country in terms of popularity, menu choices, ease of use, speed, and reliability.
However, in a statement sent to Tech in Asia, Gojek’s rival Grab says its market share in Indonesia is almost 50%, up from 15% a year ago. It believes its on track to be the largest player in the country by the end of this quarter.
Photo credit: Gojek
Nielsen, the well-known data firm, surveyed 1,000 Indonesian consumers in May 2019 across seven major cities in the country. Respondents, aged between 18 and 45, had used at least one app-based food delivery service in the last three months.
The survey also found that of the 95% of Indonesians who eat out, 58% order food using an app about 2.6x a week.
Grab, on the other hand, cites a study by another market research firm Kantar, which shows that GrabFood is in the lead in Indonesia.
During Q2 of 2019, “57% of Indonesians said GrabFood is their most often used food delivery platform, followed by the next competitor brand at 42%,” it says in a statement.
GoFood launched in March 2015, more than a year ahead of GrabFood.
Both companies are now investing in cloud kitchens to improve user experience. Gojek, together with investee Rebel Foods, is looking to build 100 cloud kitchens in Indonesia over the next year and a half. Meanwhile, Grab plans to start 50 such kitchens in Southeast Asia within the year.
The Singapore-based company, however, is leading Gojek in terms of ride-hailing in Indonesia as well as Southeast Asia as a whole, data from ABI Research shows.
Editing by Charmaine de Lazo
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