Gillette has joined the list of brands that dropped Woods from their marketing campaigns.
The Proctor and Gamble owned brand was pretty direct about the drop:
“As Tiger takes a break from the public eye,” Gillette said in a statement, “we will support his desire for privacy by limiting his role in our marketing programs.”
With Accenture, Gatorade, TagHeuer (Australia) and Gillette on to the “boycott Tiger list”, it is uncertain how many more brands would follow suit.
Will you drop Tiger?
No one is perfect and that includes Tiger. But is there space for some sympathy?
When it comes to brand image, companies have to be quick to remove any threat.
Perhaps dropping Tiger isn’t the only solution. How about sticking through with Tiger and help him get back his life? That may look good on a brand too.
Source: LA Times
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