Aditya Hadi Pratama · · 1 min readSinar Mas unit leads pre-series A of Indonesian influencer agency
DCT Agency, an Indonesia-based digital advertising firm, has secured an undisclosed amount of pre-series A funding from Living Lab Ventures, a subsidiary of local conglomerate Sinar Mas Group.
DCT Agency’s chief executive David Nugroho / Photo credit: DCT Agency
Founded in 2021, DCT Agency connects companies and brands to influencers for marketing campaigns and live commerce sessions on TikTok. The startup currently has more than 500 online personalities on its network.
DCT Agency was established by local serial entrepreneur David Nugroho. The company plans to extend its services to platforms other than TikTok and offer a software-as-a service solution for brands.
See also: TikTok Shop has set SEA on fire within months
Recently, ByteDance’s popular short-video platform has ventured into ecommerce via its TikTok Shop service.
TikTok Shop has moved aggressively in Southeast Asia by rolling out new features, offering incentives, and sealing new partnerships with ecommerce enablers and logistics partners.
According to recent reports, TikTok Shop hit US$4.4 billion in gross merchandise volume in the region last year.
Editing by Miguel Cordon and Eileen C. Ang
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