China’s Social Media and Web Landscape in 2012 [INFOGRAPHIC]

The Infographic of the Day series visually expresses important stories from Asia and the world of technology.

Here’s a very handy cheat-sheet – created by CIC, the Chinese social business analysts – showing you the leading Chinese web services in each category alongside their western counterparts.

The CIC ‘social media landscape’ for 2012 infographic has all bases covered, from local dating networks like Jiayuan (NASDAQ:DATE), social review sites like Dianping, and the most popular aggregator reading apps such as Zaker. Those are the popular equivalents to Match, Yelp, and Flipboard respectively.

Of course, the Chinese web is not a total parallel universe – there are still some much-loved foreign social media services here such as MSN, Skype, and, er… well, that’s it really.

For CIC’s future reference, it’d be good to add in some other popular categories next time, such as hugely popular photo-sharing apps (eg: Tuding as a local usurper of Instagram) or up-and-coming social video apps as well. But those are missing for now. Perhaps a task for Ogilvy, which does a very similar – not sure who conceived of this first! – ‘digital influence’ circle every year. (Here’s Ogilvy’s for 2011).

Without further ado, here’s CIC’s new creation embedded as a PDF (or Chinese readers can click the source link below) so that you can zoom in and explore it full-size:

[Source: CIC blog – article in Chinese]