Aditya Hadi Pratama · · 2 min readAsian sales intelligence firm nets $8.5m in seed money
HeadsUp, a sales intelligence platform, has raised US$8.5 million in a seed funding round led by 645 Ventures, with participation from Wing Venture Capital, Firstminute Capital, and Character.
HeadsUp co-founders Earl Lee (left) and Momo Ong / Photo credit: HeadsUp
Founded in 2020, HeadsUp helps companies – especially software-as-a-service (SaaS) firms – find the right people and the right timing to approach potential customers. It also provides its clients with insights on how their end customers are using their products.
According to Zach DeWitt, a Wing Venture Capital partner, modern SaaS companies collect a ton of usage and customer data, and existing sales and marketing tools are just not built to process all of this.
“As a result, sales teams [often] either jump the gun and annoy users by trying to sell the product when they are still exploring or completely miss out on great opportunities,” DeWitt added.
The firm claimed that it has several unicorn SaaS companies in the US and Europe as its users.
See also: Series SEA: Who’s investing in the region’s SaaS startups?
HeadsUp was established by Earl Lee and Momo Ong. Both were early employees of publicly listed US-based SaaS firm Fiscalnote, where they built an internal tool that gave the firm’s sales team visibility on how customers were using the product.
The startup plans to use the fresh funding for product development purposes. It currently has 17 employees from Singapore, Europe, and the US, among others countries.
Editing by Miguel Cordon and Jaclyn Tiu
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