The Social Media Revolution [Video]

Is social media a fad?

Apparently not, according to this video, and it’s being backed by strong reasons!

It was explained that social media is  causing a fundamental shift in the way we communicate. Some of the statistics might be overwhelming initially but they make absolute sense.

Some useful statistics for businesses:

• 25% of search results for the world’s top 20 brands are links to user generated-content

• 34% of bloggers post opinions about products and brands

• 78% of consumers trust peer recommendations

• Only 14% trust advertisements

• Only 18% of traditional TV campaigns generate positive ROI

• By 2010, Gen Y will outnumber baby boomers, and 96% of them would have joined a social network

• Social media has overtaken porn as the #1 activity on the web

The Social Media Revolution