In San Francisco where I lived for the past two years, saying you “co-work” is like saying you take Uber or Lyft or know a startup founder. It’s in the DNA.
In Bangkok, co-working is a relatively new concept. The first space, HUBBA Thailand, opened in 2011.
As a business designer, I’m intrigued by co-working spaces because they require both deliberate design of space and financial viability. It’s also a growth indicator that I assess as Regional Manager of Seedstars World because it signals a sufficient mass of entrepreneurs and an increasingly collaborative ecosystem. So off I went on a mototaxi-empowered tour of co-working spaces in Bangkok.
Each of the three spaces I visited had its own unique character, in terms of location, origin, members, and design principles:
HUBBA Thailand
- Location: Ekamai (hip, urban, up and coming)
- Origin: 2011, co-founded by startup ecosystem leader Amarit Charoenphan
- Members: Entrepreneurs, creatives, freelancers
- Design principle: This is your home and family.

Photo credit: art4d.com
The Hive Bangkok
- Location: Thong lor (the expat zone)
- Origin: 2013 in Hong Kong by entrepreneur Constant Tedder, arrived in Bangkok in May 2014
- Members: Creatives and freelancers
- Design principle: Minimalistic comfort

Launchpad
- Location: Silom (financial district)
- Origin: 2012 by local entpreneurs and VCs (Vincent Sethiwan, Sam Tiyavutiroj, and Siravut Tummavaranukup)
- Members: Startups, entrepreneurs, professionals
- Design principle: Spacious productivity.

But there was one thing in common: The people in the co-working spaces were almost all foreigners.
I was curious why there wasn’t a more even mix of local Thais and foreigners. So I tried to understand: what are the barriers a local Thai faces in accessing a co-working space?
(1) Affordability: It’s not yet an affordable option for many locals. For example, membership at The Hive Bangkok starts at 500 baht(45 USD) per month for 5 days a month, which includes a hotseat, mailbox, meeting room access, and printing. For full-time, 24 /7 membership, it’s 1600 baht (140 USD) per month. If you’re a bootstrapping entrepreneur or a locally paid creative, that’s a hefty investment to make.
Build it and they still won’t come.
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