6 tips and examples to help you write an effective job posting

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On the lookout to hire the next talented team member who can help propel your startup on the path to success? You’re likely to find that recruiting top talent has become more competitive than ever. A solid job posting thus becomes crucial to take that candidate one step closer to becoming an applicant.

What then, makes a good job posting?  These few pointers and examples will guide you in creating a concise post to attract relevant and quality candidates!

1. Responsibilities and requirements

First things first, nail the fundamentals of every job posting by ensuring you’ve accurately captured the role’s responsibilities and requirements. It should utilise action verbs such as “execute and support the plans flawlessly”, in order to pack a stronger punch in your description.

To make for easy reading, define no more than eight responsibilities of the role, and break them down into bullet points just like what Chope listed in their job listing.

Responsibilities for Sales & Business Development Role:

• Acquire and develop sales opportunities through a combination of channels, including but not limited to, referrals, networking, cold calls, and face-to-face meetings
• Diligently follow up and close sales opportunities
• Build a lasting relationship with restaurant decision makers to maintain the possibility of future sales
• Consult and make recommendations to restaurant decision makers on our products and services while communicating the value of joining the Chope network
• Collating press materials to ensure that a restaurant is ready to go live on the various Chope distribution channels

2. What qualifications and skills are required?

Be sure to share what you expect from an ideal candidate in no vague terms. “Experience in UI/UX” could mean anything from dabbling with a blog to five solid years of working as a designer.

The clearer you are, the more likely you’ll attract the candidates you are looking for – this is especially crucial for technical roles. This job posting from GTEX Asia below appropriately spells out the skills required to succeed in this Front End Developer role.

• Over 2 years of development experience and very good practical knowledge in:
  • JavaScript (Ninja), ECMAScript 5, HTML5, CSS3, jQuery
  • Coding using JS Design Patterns
  • Creation of CSS and JS code working on multiple browsers and mobile platforms
    js
• Deep knowledge of Adobe graphic design software, in particular Adobe Photoshop, for purposes of interface creation
• Knowledge of:
  • Semantic HTML markup
  • Presentation separation of content and page HTML structure
  • W3C standards (incl. WAI)
  • js

3. Use descriptive language

A job posting is also a chance to exhibit your company’s personality and connect with candidates who identify with the same traits. Agorize was an excellent example when they seized the challenge to express their enthusiasm about this open position:

4. Compensation

5. Intangible benefits

6. Share your company vision