Eat2eat Raises $4 Million From Kewalram Chanrai Group

Update: This investment is eat2eat’s first in the decade. More updates from eat2eat’s PR rep:

Eat2eat is looking to expand into tier 2 cities in China and all independent restaurants in markets which they have. (So far we have focused on major chains and hotels.) FYI as well, Kewalram Chanrai Group is main board listed in Singapore and is a main investor in Olam on the Singapore exchange – they own about 23% of the company.

Wow.

Eat2eat, a Singapore-based company, has just raised $4 million from Kewalram Chanrai Group, a company representative informs us. eat2eat provides software solutions to help restaurants manage their table reservations, sales, and stocks in real-time. It has a similar approach to Open Table, but focuses its operations specifically in the Asia Pacific region.

Founded in 2000, eat2eat has served over 1,200 clients, such as Starwood Hotels and Resorts, Marriott International, Hilton Hotels, and Shangri-La Hotels and Resorts.

Many of us might not have heard about eat2eat’s new investors, Kewalram Chanrai Group, before. But the group has a whopping 150 years of history in the traditional and tech industries, operating in 54 countries with over 12,000 employees.

Its portfolio as an investment group is pretty diverse, ranging from tech to farming businesses, and focusing solely on the India and Singapore markets.

Vikram Aggarwal, CEO of eat2eat Pte Ltd

CEO Vikram Aggarwal (pictured right) remarked:

We are delighted to be partnering with Jagdish Chanrai, as he has a track record of delivering a certain depth to his portfolio companies.

I am particularly pleased to have the opportunity of working with Mr. Chanrai as we look forward to aggressively marketing web based solutions to the restaurant industry.