Founded by Ben Chin and Kian Howe, Malaysia-based startup DSYR (stands for “Design Styles Year Round”) combines flash sales with wonderfully designed products. The founders are obviously inspired by Fab.com which has the same sort of concept. But Fab hasn’t entered Asia yet so the folks from DSYR are banking on this chance. To date, it has over 50 local and international merchants and 700 users on site after just launching two weeks ago.
Ben tells us that merchants do not need to pay to be listed on DSYR. In addition, the company offers a professional photo shoot for its merchants at no cost. For each product sold, DSYR will take 20 to 30 percent commission. Ben explains:
Our mantra at DSYR is that we want to “Delight You With Design” In the future, we hope to work with renowned designers or brands so that our subscribers can discover designs like never before. We also want to make it simpler for local merchants to showcase their creativity to the public.
DSYR’s site is well designed and it is easy to click page after page browsing for beautifully designed products. But e-commerce is more than just design, of course, so we’ll see how DSYR will perform months down the road. And in case you’re interested in the cutesy-geeky pillows pictured below, you can click here to find out more.
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