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Rick Martin · · 1 min read

Google Japan Summons Doraemon in New TV Commercial

doraemon

Thanks to @feitclub on Twitter for pointing out this fun new TV commercial from Google Japan, which celebrates everyone’s favorite manga robot cat, Doraemon, on his 100-year ‘reverse’ birthday (he was actually born in the future, on September 3, 2112). It has been in pretty heavy rotation on television all morning here in Japan.

The commercial shows some of the famous tools which Doraemon has made famous over the years, including his ‘Anywhere door ’ or his ‘Bamboo-copter.’

Google Japan has set up MiraiSearch.jp, which encourages smartphone users to download its search app (Android, iOS) and summon Doraemon with a yell via the voice search function. So in effect, you’re calling for Doraemon’s help much like his friend Nobita does in the story.

After that, you can click on the MiraiSearch.jp (sponsored result) and collect a number of fun futuristic tools to put in your own pocket, which is available in the Google Translate app. It’s a really fun way to promote Google’s smartphone voice search, and no doubt there are more than a few people yelling ‘Doraemon’ into their phones this morning. I suspect my neighbors are already very confused…

Check out Google Japan’s new Doraemon commercial below.

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com