Sequoia-backed Startup AdNear Moves HQ from India to Singapore

Update: We learned from AdNear that its platform is also available in Singapore and made changes accordingly. A PR rep also updated us on the following timeline:

• 2010: AdNear extends footprint to Singapore, Australia, and New Zealand.

• 2013: AdNear launches in Malaysia and Indonesia. At the same time, it moves its global HQ to Singapore.

Sequoia-backed startup AdNear today launched its location-based ad platform in Singapore, Malaysia, and Indonesia. The company has also announced it moved its global headquarters from India to Singapore.

Anil Mathews, CEO, AdNear, said:

As an established business hub, Singapore is the perfect launch pad for AdNear’s expansion into SEA markets. With Singapore as our home, we are able to better serve our regional customers and partners, and have a direct pulse into one of the most mobile-connected cities globally.

Unlike traditional mobile banner ads, AdNear helps retailers attract relevant customers based on their location. You can watch how AdNear works in this video:

Some companies that use AdNear include Samsung, Nokia, Toyota, Intel, Microsoft, Ford, Optus, Pizza Hut, Sony, and KFC. The company recently received $6.5 million from Sequoia Capital and Canaan Partners in November 2012.