Localization is an essential part of a business strategy. Hear from Hong Qu, who led YouTube’s localization strategy for Asia. He will talk about the importance of a localization strategy and how to design for different cultures, countries or markets.
About The Speaker
Hong Qu builds social media tools that help us better understand ourselves and the world around us. As one of the first YouTube employees, Hong designed, programmed, and launched vital parts of the site such as sharing tools, user profiles and video responses. In addition he spearheaded YouTube’s localization strategy in Asia by conducting user research studies at Google’s local offices in the region. Prior to YouTube, Hong has worked at Yahoo and also at various startups in New York and Silicon Valley. Hong has a Master’s degree from UC Berkeley’s School of Information with a focus on social media design and data mining and a Bachelor’s degree from Wesleyan University in Economics. Hong is currently an independent design consultant.
Event Details
When: Tuesday 28 September 2010
Time: 6:30pm-8:30pm
Where: NUS University Hall auditorium, Lee Kong Chian Wing Level 2, 21 Lower Kent Ridge Rd
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