DeNA’s Chat App ‘Comm’ Doing Well Thanks to TV Ad Spot



Yuriko Yoshitaka

We previously told you about DeNA’s new voice and chat application, Comm, which launched about a month ago. The iOS app debuted well at number one on the free app charts, and while it didn’t stay there long, a marketing push last week that included a new television commercial has brought the app into public view in Japan, and put it back in the top spot last Friday according to figures from App Annie. As for the Android version of Comm, that has been performing well also, though it sat in the second spot on Google Play yesterday.

The new commercial launched last week, featuring actress Yuriko Yoshitaka, and is just a short 15 second spot which you can check out below. The commercial was in heavy rotation on Japanese television over the past weekend, and it will be interesting to see if DeNA stays aggressive in marketing the app.

There’s also a behind-the-scenes clip on Comm’s YouTube channel if you’d like to check that out as well.

As we noted when the app first launched, Comm is aiming at a global audience by making the app available in 204 countries. Just just as Line did when it enlisted TV personality Becky in its commercials, expect Comm to pick up some steam in its home market as a result of this exposure as well.

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