🇹🇼 fashion resale startup bags $2.2m in AppWorks-led round

PopChill, a Taiwan-based sustainable fashion ecommerce marketplace, has raised US$2.2 million in a pre-series A round.

The round was led by AppWorks, with participation from CTBC Venture Capital, B Current Impact Investment, and Taiwan Culture and Creative Angels Investment.

Photo credit: PopChill

The company will use the fund to strengthen its core business model to meet the needs of fashion buyers and sellers, and accelerate user acquisition. It aims to break-even within two years of launch.

Launched this month by Andy Kuo and Kelly Liao, PopChill aims to create a sustainable community marketplace enabling users to buy and sell second-hand fashion and apparel, including clothing, shoes, bags, and accessories. Sellers are able to post content and build a community following, making it easier to reach potential buyers and set their own price.

PopChill has already recruited over 500 sellers and features 10,000 items available for purchase. There is no charge for sellers to upload products. It is currently available for users by invitation with 8,000 initial sign-ups, and plans to open to all in the near future.

“Through our community, we are applying the circular economy to the world of fashion, bringing economic value to consumers while promoting more sustainable practices in the fashion industry,” said Kuo, co-founder of PopChill.

See also: How Style Theory turns into a regional fashion rental house