Drink driving has been a constant problem in many countries. This urged advertisers to come up with creative ads that would get the message drilled into the audience’s mind. Few would disagree that these ads are creative, but are they really effective?
1. Volkswagen: One is Enough
Just like your accelerator, gear and steering wheel, one is enough if you want to drink.
2. Automobile Association of Singapore: Shattered Bottle
Not everyone gets to pick up the pieces. If you drink, don’t drive.
3. Parking Lot Guerrilla Ads
Parking lots are hard to get, but I’m sure no one is interested in this vacant lot. Every 48 seconds, a drunk driver makes another person eligible to park here.
4. Lowe, Paris: Printed Coffee Table
Looking at a table top like this, I doubt anyone would be getting a second round of beer.
5. Absolut: Famous Anti Drink Driving Campaign
Too much Absolut leads to an absolute end
6. Road Cross: Alcohol Creates New Realities
Wouldn’t imagine what they are
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