Creative Ad: Campbell’s

What’s Creditable?
How do human beings recognize and learn things? Where did stereotypes and perceptions come from? Why is it when we see someone, we can immediately tell that he is a chef? We do it through schema – a mental structure that helps us represent and understand the things around us.

This ad uses schema to bring its message across. We recognize cows, chickens and fish through their distinct features and characteristics. This is how they are represented in our minds, and the association we get through the ad is immediate. By understanding how our brains work, this ad turned out to be straight to the point and lucid.

Campbell’s