Influencer marketing startup Cloudbreakr raises over $1.2m in pre-series A round

Hong Kong-based media analytics platform Cloudbreakr has raised over HK$10 million, or about US$1.28 million, in a pre-series A round led by Hong Kong X Technology Fund.

The startup has also received follow-on funding from Beyond Ventures, Alibaba Entrepreneurs Fund, and the Mahagitsiri family from Thailand, according to a statement.

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Established in 2015, Cloudbreakr uses an AI-driven big data analytics software to capture data on hot topics to help its clients form appropriate strategies and partnerships with brands and influencers.

Apart from media analytics, the startup’s platform also allows its clients to search and browse profiles of media and micro influencers.

Cloudbreakr will use the new funds to further improve the capacity of its platform’s big data analysis process, build a social media and content analysis software, and develop AI-powered influencer marketing tools. It’s also eyeing business expansion in countries such as Thailand, Malaysia, Singapore, and Indonesia.

The company said it will focus on improving and modernizing its platform’s user experience. It plans to enhance its data coverage in Asia to provide more user-friendly data analysis and project management tools.

To date, Cloudbreakr claims to serve over 100 enterprises and international brands, working with more than 10,000 marketers worldwide to maximize the effectiveness of advertisements.

The startup was part of the first batch of the Hong Kong AI and Data Laboratory, a joint program by Alibaba, SenseTime, and Hong Kong Science and Technology Parks Corp., in 2018.