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Rick Martin · · 2 min read

China’s Sina Finds Partner to Verify Japan Weibo Accounts

sina-weibo-find-japan

Chinese company Sina announced yesterday that it would be partnering with Find Japan to help push its Weibo microblog among Japanese users. The deal will see Find Japan act as Sina’s ‘verfication service provider’ for Japan-based companies, celebrities, and well-known individuals hoping to reach an audience in China. The service is set to start on July 1.

Sina Weibo’s verified accounts are essentially the same as Twitter’s, displaying a ‘verified’ badge to make it easy for the public to recognize an account as legitimate rather than an impostor.

Sora Aoi, Verified Weibo Account

Sora Aoi, Verified Weibo Account

For the many individuals and groups in Japan aspiring to reach Sina’s 140 million microblog users, having a local doorway that can help you get in is a huge plus.

Some early-bird Japanese users are already active on Weibo, most notably porn star Sora Aoi who launched her account (pictured above) in November of last year. She currently has over 3.5 million followers.

In other Sina Weibo news, the platform witnessed it’s first virus attack yesterday as thousands of users fell prey to enticing links that would spam their followers when clicked.

[Source: Marbridge]

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com