China’s lesbians, long ignored, now have an app all their own

Image from Wikimedia

China’s social network market is different from the rest of the world’s. Facebook, Twitter, and other global staples of social networking are blocked by the government. For most people in the country, WeChat reigns supreme.

But there’s still space for niche social apps like The L. Co-founder and marketing director Sammy Wu calls the app “somewhat like Facebook among lesbians” in China.

Originally designed as a social network for lesbians in China, the company has since dipped its toes into everything from lesbian-focused films to dating services to international gay-friendly travel.

Growing community

The internet has played a large role in Sammy’s life for more than a decade. Originally from Kunming in Southwest China, Sammy got interested in messaging boards on the web in the early 2000s and realized she wasn’t alone as a gay woman in China.

In the years that followed, China’s gay community has become increasingly active online – but in the real world, the LGBTQ community has remained fractured. Cities like Shanghai boast annual pride events, but they’re low-key compared to their international equivalents. Smaller cities have very few organized LGBTQ gatherings.

Founded in 2012, The L is more than just a dating service. As with a handful of other such apps, it provides a way to bring China’s LGBTQ community from nebulous online forums and into the real world.

Sammy Wu. Photo from The L

Blued, a popular dating app for gay men, was launched in China in the same year. The L has not seen the same kind of success as Blued, which last year raised a US$30 million round of funding, but it hasn’t been following the same flirt-and-hookup path, either.

After receiving a seven-figure RMB (the amount was unspecified, but at least US$150,000) investment from an angel investor last year and hiring a full-time team, Sammy and the crew delved into projects to take The L beyond its initial social networking goals. In addition to that investment, The L received about RMB 10 million (US$1.57 million) in a pre-A round in late 2014. The company is eyeing a series A round and is hoping for financing worth about RMB 20 million (US$3.13 million).

The L’s app includes the functions that you might expect – the ability to post images, chat, meet people in your area, use hashtags – but also a few you might not. It’s also a portal for movies, literature, and other resources, ranging from event information for lectures on LGBTQ topics to contact details for overseas marriage services.

The L team

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