China Unicom Announces New Numbers, GAPP Support for Wo Reader Platform

China Unicom’s Wo Reader e-books platform got a boost today with the joint announcement that China’s General Administration of Press and Publishing (GAPP) has thrown its weight behind the service. GAPP’s support should mean more newspapers and periodicals will be available on the service, which already offers e-books, audiobooks, and magazines.

At the same time, Unicom also announced some other numbers. The platform now has cooperation agreements in place with more than 200 publishers, and offers more than 150,000 books. The company also shared that over the entirety of 2011, Wo Reader got a total of 4 billion hits. That’s a huge number, but given China’s population and the size of China Unicom, I’m honestly not sure whether we should be impressed or not. Put it this way, though: it’s definitely not a bad number. It’s also not clear whether that number includes mobile hits or just refers to the website, and whether it’s straight-up hits or unique visits.

[via Sina Tech]