JD goes public today upon opening of Thursday’s trading. The company has just priced its shares at $19 each, which is above the initial $16 to $18 range it advised a few days ago, reports CNN Fortune. If it debuts at that price, JD will raise $1.78 billion from its listing.
JD is second to Alibaba’s Tmall in terms of market share in China’s business-to-consumer ecommerce sector (as opposed to person-to-person selling). Tmall has 50.6 percent share, JD has 23.3 percent, and an array of also-rans have less than three percent share each, according to the newest figures from iResearch. China’s ecommerce market saw $74 billion in spending in Q1 and is on track to surpass $300 billion for the whole of 2014.
Meanwhile, CNBC cites anonymous sources in reporting that JD’s IPO is fifteen times oversubscribed.
Look out for NASDAQ:JD hitting the markets later today.