China’s growing affluence, huge consumer market and policy to encourage spending have made the country the biggest battleground for PC brands like Dell, HP and Lenovo.
Currently, the United States is the largest PC market in terms of shipment figures. China is ranked second but is poised to overtake United States within the next decade. Shipments are expected to rise 14 percent to 74 million units next year, outperforming the other markets with single digit growth rate.
“This is going to be battle royale,” Amit Midha, head of Dell’s China operations, told the Reuters China Investment Summit. “This is not for the faint-hearted, and it’s only the first inning of a very long game.”
Every business wants a piece of China
Even after the China-Google saga (which left Google in an awkward position in China) Google still considers China as the heart of the Internet. Google may not be able to challenge in search but advertising and maps are some areas where Google still has a role to play.
Groupon also has one eye on China. The social group buying website has acquired several copycat sites in Asia and is looking to do the same in China. On the other hand, companies like Facebook and Twitter, which are banned in China, are facing uphill battle to enter this lucrative market. The result is the rise of Facebook and Twitter clones in China, which has further heightened the barrier of entry.
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