CD Baby’s Derek Sivers hatches new company in Singapore; sells startup guides for Asia

CD Baby founder Derek Sivers (blog), who sold his company for a reported USD 22M in 2008, has launched a new company called Wood Egg selling startup guides for Asia. The website currently lists 16 e-books for 16 countries, accounting for the major markets in Asia-Pacific.

Available in multiple formats, the e-books are priced at USD 50 and cover a wide range of topics on each country, such as insights on the local market, cultural nuances, admin and operational advice, marketing tips, and more. The guides appear to feature general entrepreneurial advice, rather than specific tips for tech startups.

Derek intends to improve his products annually, and he has already put up job ads calling for a researcher, co-writer, and manager.

Since moving to Singapore in 2011, Derek has been an active member of the entrepreneurial community. Besides speaking at events like Startup Roots and Echelon, he is also an entrepreneur-in-residence at INSEAD Singapore and a mentor for ACE, a private-public organization dedicated to promoting entrepreneurship in the country.