Photo credit: Motherswork
Singaporean retailer Motherswork has opened an offline store in Ho Chi Minh City, Vietnam. This marks the company’s first leap into click-and-collect shopping, allowing customers to choose between home delivery and pick-up for online purchases.
Christina de los Reyes, country manager of Motherswork in Vietnam, said there is a rising demand for quality family products in the country. “This market presents a potential annual revenue of US$7 billion and a growth rate of 30% to 40%,” she added.
Motherswork – which was acquired by theAsianparent owner The Parentinc earlier this year – offers toys, strollers, books, and nursery products. It sells these products through an online platform as well as physical shops.
Aside from its newly opened branch in Vietnam, Motherswork has 10 other offline shops: two in Singapore and eight in China. These stores sell maternity and babycare items from over 300 brands, including the likes of Avent, Joolz, and Stokke.
The Singaporean retailer also has a proprietary line of baby beddings and decor that it offers under the Little Rei brand.
With its entry to Vietnam, Motherswork will have to deal with the country’s rapidly aging population and low birth rate. Its expansion also puts it in direct competition with Con Cung, which currently has over 700 offline stores across the country.
See also: The Parentinc bets big on offline retail with Motherswork acquisition
Editing by Lorenzo Kyle Subido
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