Aditya Hadi Pratama · · 1 min readSG parenting platform bags $6m from Qualgro, AC Ventures
Supermom, a Singapore-based parenting platform, has raised S$8 million (around US$6 million) in a series A funding round led by Qualgro, with participation from AC Ventures.
Photo credit: Kharisma Padmanegara / Shutterstock
Founded in 2013, Supermom enables parents to find tips and product reviews from other users. It also helps parenting brands engage with their target audience and get insights for their marketing and user research efforts.
The startup said it has more than 20 million registered parents in Singapore, Indonesia, Malaysia, Vietnam, Thailand, and the Philippines. It also counts more than 200 consumer brands as its clients, including Kimberly Clark, Procter & Gamble, and Philips.
Supermom was established by Joan Ong, former managing director of global event organizer Terrapinn, along with Luke Lim, Lynn Yeoh, and Rebecca Koh, who previously worked with Louken Group, Dentsu Aegis, and Mediacorp, respectively.
See also: Baby boom: SEA’s mom and babycare startups meld content with commerce
The parenting firm plans to use the fresh funding for product development and regional expansion purposes. It also aims to hire more employees to build the “largest consumer data powerhouse” in the region.
Currency converted from Singapore dollar to US dollar: US$1 = S$1.33.
Editing by Miguel Cordon and Lorenzo Kyle Subido
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