The Consumer spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. Mr Chris Schaumann, Global Advertising & Digital Lead APAC/Greater China from Microsoft, will highlight key consumer trends, their online behavior and illustrate a way forward in this breakfast talk by the French Chamber of Commerce in Singapore.
Event Details
Date: Thursday, 24th September 2009
Time: 830-10am
Venue: Marriott Hotel, 320 Orchard Road
Fees: $45 (Members), $65 (Non-Members)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
Recommended reads
Indonesian AI startup goes global
Forrest Li on scaling Sea, building smarter bots, and founder grit
An AI assistant that joins sales calls and scores team skills
SGX’s CEO says it doesn’t need a unicorn to win
SMEs want AI too, but not the kind Big Tech is selling
Oatside’s alt-milk rise hits a profitable gear
Alibaba’s financial health in 12 charts
Asia’s telcos bundle AI into mobile plans. Will it pay off?
M-Daq chases bigger clients as revenue falls, losses grow
VC tracker: Accel raises US$3.5b, including US$550m for India
