eJAMMING AUDiiO is a platform that connects musicians and their friends so they can create, play and record together LIVE, in real time, over the Internet with minimal latency — no matter where in the world they are.
eJamming presenting at unConference Singapore 2009.
P – Problem
Musicians were having difficulties finding fellow musicians to play music with and spaces to jam at. Also, once a place was found, equipment would have to be lugged down to the location. While this may not seem like a problem in Singapore where everyone is at most 1 hour away (even with public transportation), it is not impossible to imagine musicians around the world who are physically ‘isolated’.
I – Idea
The Internet can be more than a place where musicians meet each other but also be used as a tool for real-time collaboration to produce music. One of the road-blocks for such a tool was network latency issues which prevented musicians from experiencing a ‘live’ jamming session over the Internet.
S – Solution
The solution involved developing technology that would seamlessly sync what is being recorded across the web. eJAMMING AUDiiO’s software is an implementation of that technology.
$ – Money
The money is made from paid subscriptions for usage of the platform. Benjamin Scherrey shared at the recent unConference Singapore 2009 that the company was having a healthy subscription rate against free trial users.
As a non-musician, I would not be in a position to gauge whether such a service would be useful to the target group out there. However, I remembered the presentation shared by Rambling Librarian at BarcampSG3 on how he collaborates to produce music online and I can begin to see the appeal of a platform like eJAMMING AUDiiO.
The one question I have is whether such services which try to be a one-stop shop for musicians to do everything will appeal or will users continue to stitch applications and online services together do meet their needs?
What do you guys think?
