Bloomberg for Gen Z?

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Hello reader,

You may have heard about how Yoon Suk Yeol, the president of South Korea, tried (and failed) to impose martial law a few days ago. How did you learn about the news? Was it through a news article? Maybe on TV?

I, for one, found out about it on TikTok, when my “For You” page turned up a video from a content creator I’d never heard of before. He posted the video just minutes after Yoon made his declaration.

The opening sentence – “The president of South Korea has declared martial law” – caught me by surprise. It piqued my interest and had me checking out videos from other South Korean creators, as well as news sites like CNN, to learn more about what exactly was going on.

Nowadays, most folks aren’t getting their news directly from news platforms. Social media is the main source of information for many, as well as the gateway through which they access other types of content.

This is just one of the many challenges for media startups, including the company in today’s premium story, which is trying to bring business news and insights to a new generation.

Today we look at:

• A startup that wants to be the “Bloomberg for gen Z”
• Travel platform KKday’s latest fundraise
• Other newsy highlights such as a rise in Swiggy’s share price and a potential acquisition of Unacademy

Premium summary

How do you do, fellow kids?

Image credit: Timmy Loen

Moniify, a media startup based in the United Arab Emirates, has a pretty lofty goal: to reshape how young audiences in the Arab Gulf states, India, and Southeast Asia consume business and finance news.

• What it does: Launched by Egyptian billionaire Naguib Sawiris, Moniify produces articles and videos that are posted on its website. Snippets or clips of its content are distributed through its social media channels.
• Meeting them where they are: Moniify focuses on topics that interest their youthful target audience, such as explainers on opportunities in the commercial space industry as a young investor or TikTok videos exploring how the Labubu doll has taken Asia by storm. It also works with local content creators in emerging markets to better connect with audiences.
• Challenges ahead: To truly succeed on its mission, the startup will have to navigate the many challenges of the evolving media landscape, including the impact of AI and the need for a sustainable business model.

Read more: Media startup wants to be the Bloomberg for gen Z

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