Imotiv (previously called NuffnangX) is the Nuffnang’s founders’ latest startup. The mobile reader app is built because the founders realized that very few people are reading blogs on mobile, stating that only about one percent of a blog’s traffic comes from mobile.
The reason why, Timothy Tiah believes, is that there isn’t an easy way to follow blogs on mobile. Thus, Imotiv was built to help more bloggers get discovered on mobile. Timothy shares with me more on his latest product:
What’s special about Imotiv is that an algorithm crawls through an entire blog and picks out the one most interesting line to the reader. While readers like Summly try to summarize content, our approach is not to summarize but just to find the line that has the most emotion in it.
The algorithm, Timothy says, is special and the team has filed patent for it. “It’s not perfect yet. Works 70 to 80 percent of the time but it will get more accurate as time goes by,” added Timothy.
Good mobile reader, worth trying out
I’ve tried Imotiv over the weekend and I generally like it a lot. Here’s why:
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One sentence summary: Most of the sentences are spot on. A handful of them are kinda meh. But in general it catches the gist of the article.
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Fast and smooth: The app loads fast. It’s quite lightweight.
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Discovery: If you don’t know what blogs to follow, you can select the category you like — for example design, technology, photography etc — and Imotiv will feed you with content you might like.
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List: When you’ve become flooded with content, you can create lists to group blogs together.
Unfortunately, not all blogs are mobile friendly so for some of them it takes a while to load. Imotiv is also missing some blogs that I’d like to add. But all these are in the works, I believe.
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