Djarum Group-backed Indonesian ecommerce firm claims it’s a unicorn

Details:

• Martanto said in an interview that while his company has not made any public announcement about its status as a unicorn, the size of its business had gone past billions of dollars.
• Blibli is an ecommerce firm backed by Indonesian conglomerate Djarum Group, which has big businesses in the tobacco and banking industry.

Dive deeper:

• Recently, Blibli partnered with Blu, which is a newly launched digital banking app affiliated with Indonesia’s largest private lender Bank of Central Asia. The banking giant is also a subsidiary of Djarum Group.
• If the claim is true, Blibli would be the latest Indonesian ecommerce company to reach a valuation of more than US$1 billion, following the likes of Tokopedia and Bukalapak. (Read: The key players in Indonesia’s ecommerce industry)