In brief: Binance expanding into Indonesia with localized content

Binance is launching in Indonesia, starting with its education platform Binance Academy. The potential for cryptocurrency adoption and appetite for blockchain-related knowledge are burgeoning in the country, with the number of crypto holders estimated to rival that of stockholders locally.

Source: Binance

Binance will introduce educational content in Bahasa Indonesia via its Academy platform. As a start, it has implemented Google Accelerated Mobile Pages to deliver a mobile-first experience and address Indonesia’s large mobile population and low connection speeds.

“Binance Academy’s expansion to offer Bahasa Indonesia content reaffirms [our] strong commitment to advancing crypto education through quality, unbiased knowledge-sharing that is freely accessible to all,” says Ted Lin, head of growth at Binance.

The company announced plans to foray into Southeast Asia in 2018. It recorded a profit of US$446 million the same year.