Indian online grocer BigBasket acquires milk delivery startup DailyNinja

Bengaluru-based online grocer BigBasket said it has fully acquired local milk delivery app DailyNinja to further expand Bbdaily, its micro delivery business focused on daily essentials like milk and bread.

Financial details of the deal were not disclosed.

Photo credit: BigBasket

Founded in 2015, DailyNinja provides a hyperlocal delivery platform for daily needs. It operates on a subscription model, offering options for monthly or weekly deliveries.

While it focuses on milk, the startup also delivers food, grocery items, personal care goods, and medical products.

Bbdaily, on the other hand, currently makes about 160,000 deliveries per day, according to a statement. It delivers fresh fruits and vegetables, bread, dairy products, eggs, and other daily essentials like breakfast cereals, tender coconut, personal care, and baby care products, among others.

With the acquisition, BigBasket will be able to tap into DailyNinja’s current daily customer base of around 110,000. The online grocery major now also has access to DailyNinja’s network of 2,000 milkmen spread across India.

BigBasket said it has been focusing on expanding its subscription business to deliver daily essentials at lower costs. DailyNinja’s addition will enable the company to grow Bbdaily by 150% to 200% over the next 12 months, BigBasket claims.

The company’s co-founder and CEO, Hari Menon, said that the company plans to “improve delivery productivity and achieve breakeven much sooner than planned.”

Meanwhile, DailyNinja expects to grow its business twofold within a month as it leverages Bbdaily’s supply chain capabilities and range of non-milk products.

Last week, it was reported that restaurant discovery app Zomato was in talks with BigBasket and its online supermarket peer Grofers about a possible grocery delivery tie-up.

The development comes at a time when food delivery orders trend down, and demand for grocery deliveries sees an uptick amid the Covid-19 outbreak.

Tentatively called Zomato Market, the new feature is expected to be rolled out sometime this week, according to reports.