LeTV just founded a music company that aims to take on China’s online music industry

China’s LeTV is best known for its popular online streaming platform, but in the past year the company has really been branching out. Within that timeframe it has moved into smartphones, film production, and electric cars. Now it’s moving into the music business too, having on Thursday announced the establishment of the LeTV Music Company in Hong Kong.

LeTV Music, which will be headed by former LeTV entertainment boss Yin Liang, is aiming for China’s music market by way of vertical integration, since it already has the technology and internet platforms to distribute smoothly to most of the country. Its music offerings are already substantial because LeTV was already producing original music video content. In fact, the company claims that it is already one of China’s biggest creators of music video content, especially 4K content. And with its mobile apps and its smart TVs already on the market, LeTV Music has an easy way onto screens both big and small across the Middle Kingdom.

According to Sina Tech, LeTV Music also plans to try its hand at disrupting the music industry model by taking an O2O approach to concerts.

One certainly can’t fault LeTV for a lack of ambition, but it’s hard not to wonder if the company might be expanding a but too quickly given the different directions it has chosen to move in over the past twelve months. LeTV has proved that it can succeed in the streaming video space, but can it handle producing films, music, smartphones, and electric cars on top of all of that?

(Source: Sina Tech)