Roehl Niño Bautista · · 1 min readHong Kong wholesale platform bags $4.2m in seed money
Hong Kong-based Peeba, an online B2B wholesale platform, has raised US$4.2 million in a seed round led by Headline Ventures.
Peeba founders (L-R) Kevin Cho and Jacky Lai / Photo credit: Peeba
Peeba addresses the issues that arise from manual processes in business transactions and brand discovery. It currently connects over 100,000 products from 1,500 brands to 25,000 retailers across Asia.
The platform also reduces inventory risks and offers flexible payment terms with a “sell first, pay later” scheme for retailers.
Jacky Lai and Kevin Cho co-founded Peeba in 2020. The firm’s latest fundraise will go to improving local language support across 11 countries including Taiwan, Singapore, and Malaysia.
See also: These are the most active investors in Hong Kong’s startups
“We digitize new brand discovery, automate the negotiation and client management process, and streamline logistics and shipping by pooling orders,” said Cho, adding that the service helps improve operational efficiency and lower costs for all parties.
Editing by Deepti Sri and Jaclyn Tiu
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