Miguel Cordon · · 2 min readData.ai lays off at least 11% of staff after Sensor Tower acquisition
Photo credit: Sensor Tower
After its acquisition by Sensor Tower in March, Data.ai – previously App Annie – has undergone layoffs.
An online spreadsheet highlighting those affected shows that at least 44 people – or 11% of Data.ai’s total workforce as of last month – were laid off. However, the document does not claim to be an exhaustive list.
Tech in Asia has reached out to Sensor Tower for comments.
According to a LinkedIn post by a former employee, those affected include workers specializing in areas like product management, sales, and marketing, as well as data engineering, analytics, and science. Most of the names on the spreadsheet are from the US and Canada, but some were from Asian countries like India, China, Japan, and Singapore.
Sensor Tower acquired its rival analytics firm Data.ai last month for an undisclosed amount. As part of the announcement, Sensor Tower did say that it will “absorb part of Data.ai’s 400-person team and as such has announced a workforce reduction,” though it did not specify details.
The company had said the acquisition would bolster its mobile marketing and app intelligence products and help it penetrate more global markets – notably those in the Asia-Pacific region. Data.ai has an established presence in this market already, having set up a new Singapore base in 2015.
See also: Asia layoff tracker: Amazon China cuts hundreds, Byju’s axes 500 positions
Editing by Putra Muskita and Lorenzo Kyle Subido
(And yes, we’re serious about ethics and transparency. More information here.)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
