Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign.
Besides the ten points listed, another important point is to make your email sharable. A previous report revealed that inserting social media buttons in emails could significantly improve a campaign’s result. In fact, the more buttons an email has, the higher the click through rate.
Email is also the second favorite news-sharing platform. 43 percent of the people share news via social media while 30 percent share via email. News could be anything ranging from promotions to important issues. Viral videos are one of the most shared content via email. The key takeaway here is that businesses which use email effectively, can be assured that their email message will be shared. It still pays to invest in email marketing.
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