This startup is building the SEO toolkit for the AI era

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

The founders of Addlly AI noticed that brands ranking well on Google were often invisible in AI-generated answers. Marketing teams were using traditional SEO tools for this new problem but had no way to track or improve their presence.

They realized this was a new category, creating a need for a tool to help brands get found in an AI-driven world.

😟 Problem

Search behavior is shifting from clicking links to getting direct answers from AI tools like ChatGPT. These tools mention only a few brands, leaving most companies without visibility or traffic. Marketing teams currently lack the tools to know if their brand is being cited or ignored in this new landscape.

💡 Solution

Addlly AI is a platform that helps brands improve their visibility in AI-generated search results. It provides an enterprise-ready solution for generative engine optimization (GEO). The platform allows marketing teams to:

• Track brand mentions across major AI platforms.
• Identify which competitors are being cited for key queries.
• Get insights on visibility gaps and opportunities.
• Create content optimized to be surfaced by AI engines.

Image credit: Timmy Loen

📊 Market size

The opportunity extends to the 500,000 to 1 million mid-size and enterprise companies already spending on SEO. These firms typically budget US$100 to US$2,000 per month for such tools. This represents an existing annual market of over US$6 billion to US$12 billion that will need to adapt to AI search.

🤝 Team

• Tina Chopra. Co-founder and CEO. A former business journalist at BBC and Forbes Asia, she brings editorial and enterprise marketing expertise to AI search.
• Ronie Ganguly. Co-founder. He is a veteran investment professional with over 20 years of experience at firms including BlackRock, PIMCO, and JPMorgan.

🚀 Traction

• The firm is actively onboarding enterprise clients and running pilot projects.
• The platform has achieved SOC 2 Type II and ISO 27001 compliance.
• In Singapore, it is an approved Productivity Solutions Grant (PSG) vendor.
• The company is securing paid annual packages of S$7,000–S$12,000 (US$5,500-US$9,400) with SMEs.

🏆 Competition

Competitors include emerging GEO tools like Profound, Peec AI, and Writesonic. While these firms are exploring AI search, many focus on either content generation or limited tracking.

Addlly AI differentiates by offering a complete platform dedicated solely to AI search visibility, combining tracking, competitor analysis, and optimization.

💰 Financials

🚩 Risks