7 startups in Indonesia that help you compare prices online

Credit: PriceArea

Indonesia has seen its share of new startups popping up in 2013, with one of the hottest categories being price comparison search engines. These could play a crucial role in encouraging more people to start shopping online, thanks to the ease of comparing prices in between lots of e-stores.

Right now is perhaps the best time for any new price comparison engines to enter. Indonesia’s e-commerce era is just in its infancy, and will boom in the coming years. One report suggests that the country’s online transactions will hit $8 billion this year, and this number will grow to $25 billion in 2016¹. This is one of the big waves the following price comparison engines are looking to ride on.

Here are seven notable players in Indonesia’s price comparison battlefield vying for the top spot:

1. PriceArea

PriceArea is arguably the first price comparison engine startup in Indonesia, and it’s arguably the current leader too. The company was beta launched in July 2010, and raised series A funding from GREE Ventures and Sony’s So-net last year after receiving seed funding from East Ventures ².

PriceArea currently has more than 20 categories of products for you to check the prices on, with a focus on phones, computers, baby and childcare products, cameras, and electronics. During Startup Asia Jakarta 2013, CEO Andry Suhaili revealed that it now lists over 3,000 online stores, covering more than 550,000 online sellers, and has 8.5 million products in its database.

The startup lets users search for products based on keywords, price, sellers, and the location of sellers. The company lists products from consumer-to-consumer (C2C) marketplace sites too such as Tokopedia and BukaLapak. Those two sites alone must account for a huge portion of the products on PriceArea.

Alexa ranking: 414 in Indonesia.

2. Telunjuk

Telunjuk is another locally-made price comparison search engine. It was launched in March last year and is probably the only success story coming out of Indonesia’s first startup accelerator, Project Eden.

The site has 10 big product categories like sports items, beauty, electronics, fashion, and travel. Users can search products based on keywords, price range, product condition, location of sellers, and payment method. The site has about 160,000 products and 450,000 prices for users to find and compare.

3. PricePanda

4. Priceza

5. PricePrice

6. IndoKatalog

7. Pricebook