This market data tells you which country to launch your app in next

This article originally appeared on the Metaps Blog. It has been modified slightly for style.

Founded by Katsuaki Sato, Metaps is a Japanese company which specializes in maximizing app downloads and monetization. The firm also offers an online payment service called Spike.

We used a scientific, data-based approach in determining which paths to success are available for app developers looking to expand globally.

Using the Google Play top grossing charts of 12 primary app markets, we first determined similarity based on the number of shared titles. Secondly, we took a look at the genres that make up the top grossing charts and how similar they are between these countries.

Charting app similarity by country

For the purpose of determining the degree of crossover between the top grossing app charts of two markets, we used the following logic:

・If no specific apps are shared on the top grossing charts for country A and country B, then the two markets are to be considered dissimilar
・If all apps are shared, then the two markets are to be considered very similar

We constructed a chart to visualize the results, with the degree of similarity indicated by color:

・Dark red indicates a very strong similarity between the apps appearing on the Google Play Top 100 chart for two countries
・Dark blue indicates a very strong dissimilarity between two countries