The Association of Asia Pacific Advertising Media (AAPAM) will hold what it has dubbed its “Big Break Session” for startups for during the Asia Pacific Media Forum (APMF) 2012 event. The session will be a chance for startups across Asia Pacific to present their work in front of leaders in the marketing and communication industry. Five startups will be chosen by a selection committee, which consists of the following notable individuals:
- Shinta Dhanuwardoyo (managing partner, Nusantara Ventures)
- Kevin Mintaraga (CEO, XM Gravity)
- Ricky Pesik (managing director, SatuCitra)
- Jerry Justianto (new media director, Masima Corp.)
- Andi Sadha (CEO/partner, Activate Media).
They will scout and invite five start-ups to present at APMF 2012. When asked about why this session was added to the forum, Kevin Mintaraga, the head of selection committee, answered:
It is because more of advertisers spend more and more dollars in the digital space. The annual growth of ad-spend in digital is growing significantly compared to other media. Moreover, clients/advertisers see an added value on pushing their digital creativity by using new channels. We are very excited to host this session and to give the stage to these new startups for five minutes each to present their capabilities and to spark brand engagement ideas.
The requirement for the startup to be accepted by the committee is that it has to be a company that has already launched, has a good advertising platform, and can reach certain a target market. The startup will be given a free entry to the event and they are going to receive regional exposure among CMOs, marketing directors and managers, agencies (digital, media, advertising) and a lot of key decision makers for digital ad spending.
APMF itself is a biennial event that is always held in Bali. This year will be the fifth series of the event. The fifth APMF this May 23 to 26 is estimated to host approximately 750 participants, including marketers, media owners and agencies, with 75 percent from Indonesia and 25 percent from the surrounding APAC region. The forum is focused on discussing the dynamics of the media industry, and will have thought provoking presentations from the following speakers, as well as others:
- Agung Adiprasetyo (CEO, Kompas Gramedia)
- Rory Sutherland (vice chairman, Ogilvy Group UK)
- Peter F. Gontha (media visionary, Group Publishers BeritaSatu Media Holdings)
- Bhaskar Das (president, The Times of India Group, Bennett, Coleman & Co. Ltd.)
- Akimasa Baba (general manager at Dentsu Media HQ, Dentsu Inc. Japan)
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