Singapore-based AnyMind acquires Japanese influencer network Grove

AnyMind Group, a Singapore-based tech provider focused on the advertising, influencer marketing, and human resource industries, has today announced an agreement to acquire influencer network Grove as it looks to strengthen its influencer marketing share in the country.

Photo credit: AnyMind

As part of the agreement, AnyMind will acquire 91,600 shares, at 51% ownership, of Grove, which is owned by Japanese media company Space Shower Network. This is AnyMind’s fourth acquisition globally, and its second in Japan.

Grove is a social media influencer and content creator network, offering services such as online production, social media account management, and fan engagement.

After the acquisition, Grove’s 150 exclusive creators and over 750 registered creators will join AnyMind’s CastingAsia Creators Network. CastingAsia is an influencer network that provides resources and support to influencers and content creators across Asia, from planning and content production to the optimization and monitoring of channels.

Meanwhile, Space Shower Network will be able to tap on AnyMind’s various brands including its advertising arm, AdAsia, and CastingAsia to add on capabilities in digital advertising and in the entertainment domain, particularly in music, through CastingAsia’s network of music influencers in Southeast Asia.

In addition to this acquisition, CastingAsia said that it will continue to explore new ways to help influencers and content creators in making and launching their own brands and branded materials.

Previously operating as AdAsia Holdings, AnyMind was formed in 2018 and operates three business lines: AdAsia Holdings, human resource arm TalentMind, and CastingAsia.

The company said it has over 500 staff from 20 nationalities across 13 offices in 11 markets. To date, it has raised a total of US$35.9 million in funding from investors including Line, Mirai Creation Fund, VGI, and Jafco Asia.