Tired of ads? Enjoy an ad-free experience by signing up.
Samreen Ahmad · · 1 min read

Animoca Brands, Bored Ape Yacht Club team up to develop NFT game

Hong Kong-based unicorn Animoca Brands has partnered with Bored Ape Yacht Club (BAYC) to develop and publish a blockchain game utilizing the latter’s popular Bored Ape non-fungible tokens (NFTs).

The gaming firm and BAYC creators Yuga Labs expect to release the new game in the second quarter of 2022.

Photo credit: Animoca Brands

BAYC is a collection of 10,000 NFT images that set a US$26 million sale record for crypto art sold on Sotheby’s, one of the world’s leading auction houses. To date, Yuga Labs has produced NFT collections valued at over US$3 billion, according to Animoca Brands.

“NFTs have emerged as a store of culture. There are very few icons that are able to represent the surging world of NFTs as powerfully as Bored Ape Yacht Club, which is why we, as a group and in aggregate, hold a significant number of them,” said Yat Siu, co-founder and executive chairman of Animoca Brands.

See also: Axie Infinity: A sign of Vietnam’s resurgence in the gaming sector?

The gaming unicorn recently reported that it received about US$140 million in bookings between January and September 2021.

Editing by Eileen C. Ang

(And yes, we’re serious about ethics and transparency. More information here.)

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

TIA Writer

Samreen Ahmad

I write on start-ups, tech and all things that impact them. Reach out to me at samreen@techinasia.com.