‘Amazon-like’ warehousing platform for D2C brands in India nets seed money

Wherehouse.io, a technology-driven platform that operates microwarehouses in India, has raised an undisclosed sum in a seed round led by Better Capital.

Wherehouse.io co-founders Vaibhav Chawla (left) and Lavelesh Sharma / Photo credit: Wherehouse.io

Investors including Java Capital, Titan Capital, First Cheque, and Upsparks also participated in the fundraise.

With the new investment, the company aims to develop advanced solutions and capabilities that can cater to India’s ecommerce industry.

Launched in October 2020, Wherehouse.io helps direct-to-consumer (D2C) brands predict and place inventory across a wide network of flexible warehouses and offer last-mile connectivity to deliver their products to customers in a short span of time.

“With Covid-19 induced lockdowns in the last few months, each and every brand is looking for a way to build reach and scale,” said Vaibhav Chawla, co-founder of Wherehouse.io. “This has resulted in a healthy seller acquisition for us the last four to five months.”

The company said it has built a network of over 2,500 warehouses across 12 cities in India. It aims to reduce costs for firms by up to 60% and make same-day delivery a uniform offering, regardless of a brand’s size.

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“We are excited to be founding-stage partners with the Wherehouse team as they unlock Amazon-like customer experience for D2C brands in India,” said Vaibhav Domkundwar from Better Capital. The firm is an early backer of infrastructure companies like Yap, Teachmint, and Riskcovry, among others.