Thu Huong Le · · 1 min readAmazon sees 80% YoY increase in Vietnamese sellers on platform
Amazon said the number of Vietnamese sellers on its platform has increased 80% year on year, with nearly 10 million products from the country sold to customers worldwide from September 2021 to August 2022.
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In recent years, Amazon has been courting more Vietnamese exporters to sell on its platform instead of Chinese marketplaces. Most Vietnamese businesses that joined Amazon in the past year were MSMEs, the company noted.
In 2023, the US-based firm will focus on helping Vietnamese businesses to build and register their brands. Amazon will also localize training materials, reduce registration time for sellers, and strengthen logistics services.
The top five categories for Vietnamese selling partners on Amazon are kitchen, home, apparel, health and personal care, and home improvement.
See also: TikTok Shop has set SEA on fire within months
Vietnam’s digital economy is poised to hit US$23 billion in gross merchandise value in 2022 and could reach US$50 billion in the next three years, according to the latest report from Google, Temasek, and Bain and Company.
Editing by Lorenzo Kyle Subido
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