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Shravanth Vijayakumar · · 6 min read

Grab leaves food delivery rivals in SEA eating dust

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Hello reader,

Professional sport regulators go to great lengths to develop structures that enhance their competitions as unpredictability breeds excitement. Would the final of last year’s soccer World Cup really have reached 1.5 billion global viewers if everyone had known Argentina was going to win? Somehow, I doubt that.

Domestic leagues such as the NBA in the US or the football pyramid system in England are fine examples of how regulators can craft a structure that not only keeps the dough rolling but also improves its sporting standards through intense competition.

Perhaps food delivery regulators in Southeast Asia should take some notes. Grab is so far ahead of the competition that realistically only second place is, well, up for grabs.

For instance, the Singapore-based firm’s gross merchandise value (GMV) for the region last year in this segment was more than the combined total of its seven local competitors: Foodpanda, GoFood, ShopeeFood, Line Man Wongnai, Deliveroo, Robinhood, and Baemin.

Today’s featured piece sheds light on how the region’s food delivery race turned out so one-sided and examines the shifting dynamics of the industry, including its newfound emphasis on efficiency.

Today we look at:

— Shravanth

P.S.: If you’re an entrepreneur looking for funding, fill out this form to get your company featured on our list of fundraising startups.


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When competition dies, innovation invariably suffers. Market-leading firms may not see an urgent need to improve as there’s no immediate threat to their revenue. In such situations, the end users tend to be the biggest losers due to a lack of alternative solutions and reduced power over pricing.


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TIA Writer

Shravanth Vijayakumar

Fascinated by all things tech, business and sport. Always down for a healthy discussion on these topics. Feel free to reach me at shravanth.vijayakumar@techinasia.com