The AI platform bringing manual supply chains online

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Nitish Rai (left) and Vikas Singh. Photo credit: FreightFox

Nitish Rai spent a decade in manufacturing before building a defense logistics unit. He noticed large enterprises with advanced software still managed physical freight using manual spreadsheets. He founded FreightFox in 2020 to digitize this operational layer.

😟 Problem

India’s logistics costs account for approximately 13% of its GDP. In 2023, the country’s total logistics expenditure reached roughly US$288 billion. Enterprise supply chains rely on disconnected tools to manage these massive expenses.

Logistics managers coordinate thousands of shipments using messaging apps and physical paperwork. This fragmentation prevents real-time visibility into vehicle locations and delivery delays. Small inefficiencies like empty return trips accumulate into significant financial losses.

💡 Solution

FreightFox connects disparate supply chain systems through APIs and workflow automation. The platform provides digital modules for procurement, tracking, and final payment. It also:

• Automated RFQs for digital freight procurement and rate comparisons.
• Real-time vehicle tracking via GPS integrations.
• Workflow automation for proof of delivery and invoicing.
• AI-driven analytics to identify inefficient routes and cost leaks.
• Shipment-level carbon emissions mapping.

Image credit: FreightFox

📊 Market size

India’s domestic freight market is projected to reach US$614 billion by 2030. Road freight comprises US$391 billion of this total. The Indian government is actively pushing digital logistics integration to reduce operational costs.

🤝 Team

• Nitish Rai. CEO and co-founder. He spent over a decade in manufacturing at Kirloskar and Thermax before serving as CBO at udChalo.
• Vikas Singh. COO and co-founder. He has 15 years of B2B enterprise sales experience across South Asia and Southeast Asia.
• Sandeep Mukhopadhyay. CTO and co-founder. He previously built data architecture and scalable products at PubMatic and Zeotap.
• Dhananjaya Shetty. CPO and co-founder. He brings two decades of global operations experience in core manufacturing and expansion.

🚀 Traction

• Processed over 7 million shipments for enterprises like AB InBev, Coca-Cola, and Bridgestone.
• Manages over US$2.8 billion in procurement and freight value.
• Delivers average freight cost savings of 8% to 15% for enterprise clients.
• Built a verified network of more than 1,000 transporters.
• Mapped carbon emissions for over 200,000 metric tonnes of freight.

🏆 Competition

FreightFox competes with logistics software providers Freight Tiger, SuperProcure, and Pando. The startup differentiates itself by linking negotiated procurement rates directly to daily shipment execution. It integrates with existing enterprise software rather than requiring full system replacements.

💰 Financials

FreightFox charges enterprises recurring annual fees based on modules used and shipment volumes. The company recorded US$733,000 in revenue for the 2025 fiscal year. It projects US$1.56 million in revenue for the next fiscal year.

🚩 Risks