WeChat Officially Steps Foot Into Singapore Market with First TV Commercial [VIDEO]

Tencent’s social messaging application WeChat has announced today that its expansion plans have officially traveled down south to the shores of Singapore. It intends to acquire more users in Singapore with the launch of its first TV commercial airing today.

The TV commercial (video above)  will feature WeChat’s so-called Super-Duo Ambassadors, Alan Luo Zhi-Xiang and Rainie Yang (pictured right), who are renowned artistes from Taiwan. The ad will include the duo acting as a couple while introducing the functions of WeChat to the audience. For our readers in Singapore, you will be able to catch the TV ad on Channel 8, Channel U, W drama, and E-City starting this week. It seems that the same video used for promotional purposes in Taiwan will be used in Singapore too.

Speaking about this launch, Louis Song, country manager of Tencent’s International Business Group (Malaysia and Singapore), said the Chinese web giant hopes to strengthen its market position and increase its user adoption within Asia:

Singapore is a very strong market like Hong Kong, Taiwan, Malaysia, and Thailand – we are witnessing a sturdy growth in mobile application platforms.

As we mentioned recently, WeChat currently boasts 300 million users worldwide, with 40 million overseas users.