IPO-bound aCommerce partners with Shopify’s enterprise platform

Thailand-based aCommerce, an ecommerce enabler, said it is the first to partner with Shopify Plus – the Canadian firm’s enterprise ecommerce platform – in Indonesia, Thailand, and the Philippines.

The aCommerce team/ Photo credit: aCommerce

The deal will help aCommerce leverage Shopify Plus’ product set and scalability features to meet the needs of customers and merchants in Southeast Asia.

aCommerce said it will combine its market knowledge, development expertise, and channel operations capabilities with automation, promotional tools, and API endpoints from Shopify Plus to allow brands to develop their direct-to-customer channels.

“Having a D2C initiative will give brands more control over customer engagement, enable loyalty programs, optimize margins, and ownership of all data,” said Tom Srivorakul, group head of business development at aCommerce.

Founded in 2013, aCommerce provides its clients with end-to-end ecommerce solutions, including those for omnichannel retail, performance marketing, and channel management.

The firm handles the digital commerce initiatives of clients like Samsung, Unilever, Nestlé, L’Oréal, Philips, Adidas, and Mars.

See also: Series SEA: Who’s investing in the region’s ecommerce startups?

The development comes amid aCommerce’s plans to go public by selling up to 40% of its shares in a local listing. If the stock market debut goes through, aCommerce would become one of the first tech startups to go public in Thailand.

aCommerce recently announced the appointment of three independent non-executive directors to its board, including Kesara Manchusree, who was the first managing director of the Thailand Futures Exchange and the former president of the Stock Exchange of Thailand.